Originally published September 2019. Some details have changed since: Play Console has been redesigned, so the screens in the video will not match what you see now.
Short answer: compare your listing with the relevant peer group in Play Console, using the same metric, country and traffic source. The current store-listing report uses click-through rate (CTR); it is not the same as the completed-install conversion rate in the 2019 video. Peer data is aggregated, not a named competitor’s private conversion rate.
This post accompanies a six-minute video, How to compare your Google Play conversion rate with your competitors. Its description explains the original purpose: using Play Console to judge your store conversion rate against peers. The video is a historical walkthrough.
Page Contents
How does the comparison work today?
Google’s current store-listing report documentation points to Grow users > Store performance > Conversion analysis:
- The report shows listing visitors, button clicks and CTR. CTR is the share of visitors who click Install, Open or Pre-register, replacing the legacy conversion-rate metric. A button click is not a completed install.
- Its chart compares daily performance with the peer median and the 25th and 75th percentiles. The breakdown table uses the peer median for the last 28 days of the selected period.
- Choose relevant filters and a peer set. Benchmarks only appear when enough data is available; removing filters can restore a missing comparison.
Google’s peer-group documentation says curated groups protect private business metrics by using at least 100 apps and aggregate statistics. It does not expose each competitor’s results.
Google introduced the Statistics page’s Compare to peers tab in March 2021. Legacy acquisition metrics and newer click metrics remain available in Statistics and exports. Check which you are comparing.
What do you do with the answer?
A peer median is context, not a verdict on profitability or the best conversion rate your app could reach. Compare like-for-like traffic, then test the listing or ad-to-listing promise that seems weak. Being above the median does not prove your listing needs no further work.
See how to improve your Google Play conversion rate through A/B testing and how to structure creative tests for Meta ads.
Frequently asked questions
How do I compare my Google Play listing with others? Use Conversion analysis and its available peer benchmarks. Match the metric and filters; current CTR measures listing-button clicks, while legacy conversion metrics measure a different stage.
Can I see a specific competitor’s conversion rate? No. The curated comparison exposes aggregate peer statistics, not a named app’s private conversion rate.
What is a good Google Play conversion rate? Use relevant peers and your own test history rather than a universal number. A higher listing CTR does not by itself prove more completed installs or better customers.
