Facebook’s campaign budget optimization (CBO) is already here – and it’s going to become mandatory soon for all advertisers (indeed some accounts we know of right now have no way to opt out of it right now).
I wrote this guest post on the Mobile Dev Memo blog to share some of our experiences with CBO, and outlining some of the best practices that we’re seeing working there.
Read the full article here.
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.