While creative saturation is commonly known and can be easily determined, oftentimes adding new creatives is not enough for turning around performance of campaigns – if your audience is getting saturated. This video walks you through audience saturation, how to find out if it’s happening – and how to address it.
ABOUT ROCKETSHIP HQ:
Mobile User Acquisition Show | How Things Grow | LinkedIn | Twitter | YouTube
Looking to scale your mobile app growth with performance creative that delivers results? Talk to RocketShip HQ to learn how our frameworks can work for your app.
Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.