Once you know your Google Play conversion rates have some room for improvement, how do you go about improving your conversion rates? You run AB tests. This video shows you the key elements to the AB test, and how you can run these tests in the Google Play Dev Console.
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.