In this article that I wrote for the Pollen VC blog some time ago, I share 3 key reasons on why your actual revenues can diverge from your projected revenues & how important backtesting is to a user acquisition strategy, you should check this out.
Read the complete article here
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.