Free tools to help you grow your game at a cost your player revenue can earn back.

Model payback from ads, in-app purchases or both. Then put a realistic budget and creative testing plan behind your next stage of player growth.

Free. No signup required.

Choose your revenue model

Each calculator models cohort receipts, retention, CPI, ROAS and payback from your inputs.

Gaming Ad Revenue Calculator

Model ad-monetized game cohort receipts, retention, CPI, ROAS and payback through D365.

Ad-monetized games

Gaming IAP Calculator

Model IAP-only game cohort receipts, retention, store commission, CPI, ROAS and payback.

IAP games

Gaming IAP and Ads Calculator

Model hybrid game IAP and ad receipts with your retention, IAP mix, store fee and CPI assumptions.

Hybrid games

Plan your creative and budget

Work out how much creative you need and how your spend should ramp.

Creative Testing Calculator

Work out how many creatives to test, the budget required and a weekly production schedule.

Tests + Budget

Creative Volume Calculator

Find how many creative tests your media budget and production capacity can support.

Capacity

UA Spend Calculator

Plan how an iOS and Android acquisition budget changes week by week.

Weekly budget

Write and brief your ads

Ad Hook Scorer

Paste your hook. Get it scored on Context, Clarity and Curiosity, with what is missing and three rewrites.

AI-powered

Creative Brief Generator

Describe your app. Get a brief with hook angles across visual, on-screen text, voiceover and audio.

AI-powered

Preview your ads

Approximate mockups for in-app and social placements. See all ad preview tools.

AppLovin Ad Preview

Approximate interstitial, rewarded and end card mockups for in-app ads.

In-app formats

TikTok Ad Preview

Approximate For You feed mockups with safe-zone guides, so you can check your caption and crop.

For You feed

Meta Ad Preview

Approximate Facebook Feed, Instagram Feed, Stories and Reels mockups, with crop controls and PNG export.

Facebook + Instagram

YouTube Ad Preview

Approximate pre-roll, in-feed and Shorts mockups for your video ads.

Pre-roll + Shorts

Snapchat Ad Preview

Approximate Discover and full-screen Story mockups for your creative.

Discover + Story

How these tools fit together

A game’s payback depends on how it earns. Ad revenue depends on retention and ARPDAU, IAP revenue on who pays and when, and hybrid games on both. Pick the calculator that matches your game so the model reflects the money you actually receive.

Once you know what you can afford to pay for an install, the planning calculators turn that into a creative testing load and a weekly budget. The hook, brief and preview tools then help you make and check the ads themselves.

Frequently asked questions

Which calculator should a mobile game use?

Choose by how the game earns revenue. Use the Gaming Ad Revenue Calculator for ad-monetized games, the Gaming IAP Calculator for IAP-only games, and the Gaming IAP and Ads Calculator for hybrid games.

Do these tools use genre benchmarks?

No. Retention, ARPDAU, IAP mix and CPI are your own inputs, so use data from comparable cohorts where you have it.

Do the tools cover in-app ad formats?

Yes. The AppLovin Ad Preview shows approximate interstitial, rewarded and end card mockups.

Are these tools free?

Yes. They are free with no signup. The two AI-powered tools have hourly and daily limits so they can stay free.