Free Tool
Gaming Ad Revenue Calculator
Model one gaming cohort from Day 0 through D365 using your own acquisition, retention and monetization assumptions.
Start here
Estimate ad receipts and acquisition payback for a gaming cohort using your own CPI, retention and ad ARPDAU.
- Enter cohort ad spend, CPI, ad ARPDAU and your Day 1, Day 7 and Day 30 retention assumptions.
- Set the daily retention decline after Day 30, choose a reporting horizon and enter a comparison CPI.
- Calculate the cohort forecast, compare CPI scenarios and export the daily model as CSV.
Use your own observed numbers. Starting values are examples, not benchmarks.
Ad ARPDAU should reflect publisher receipts after ad network fees. The model uses your assumptions and does not provide benchmarks or predict user quality.
Your assumptions
Use one currency throughout. Ad ARPDAU is publisher receipts after network fees; no IAP commission is applied. All installs in this simplified cohort occur on Day 0.
Your results
Receipts per install by inclusive horizon
D30 — · D90 — · D365 —
Receipts are after entered IAP commission. Receipts minus ads excludes other costs and is not profit.
Compare CPI scenarios
The comparison holds cohort budget and monetization assumptions constant; only CPI changes. User quality is not predicted.
| Scenario | CPI | Installs | Receipts | Receipts minus ads | ROAS | Payback |
|---|
Modeled daily retention
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How this calculator works
Enter your own observed CPI, retention and ARPDAU. The calculator projects one acquisition cohort and does not use industry benchmarks.
Day 0 is modeled at 100% active. The retention curve uses linear interpolation between your D1, D7 and D30 assumptions. After D30 it applies your entered daily retention decline. Daily receipts equal active fraction times ARPDAU, with the applicable IAP commission deducted.
D30, D90 and D365 include Day 0 and the named final day. The CPI comparison holds acquisition budget constant and changes inferred installs. Receipts minus ad spend excludes refunds, taxes, operating costs and other expenses; it is not profit.
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Frequently asked questions
How is ad revenue estimated?
Daily publisher ad receipts equal your ARPDAU multiplied by the modeled active fraction. Enter ARPDAU after ad network fees.
Does this model charge store commission?
No. This ad-only model applies no IAP or store commission.
What does the retention curve assume?
It interpolates between your D1, D7 and D30 values, then applies your entered daily decline after D30. These are assumptions, not benchmarks.