In this video on the AppMasters Youtube channel, we talk about how Apple Search Ads installs are so different from MMP reported installs – and shows how to accurately calculate ROIs from your Apple Search Ads.
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Shamanth
Shamanth Rao is the founder of RocketShip HQ, a performance creative and growth marketing agency helping mobile apps scale through ad creatives, experimentation, and data-driven marketing systems. With over a decade in mobile user acquisition, he has managed growth for apps with hundreds of millions of installs across Meta, TikTok, Apple Search Ads, and Google. He hosts the Mobile User Acquisition Show podcast and has spoken at MAU, Pocket Gamer Connects, and App Promotion Summit.