A 2019 video explains the distinction between creative fatigue and audience saturation, and discusses how to identify and address audience saturation.
Why is my performance not improving even after I refresh creatives?
Published 2019.
Refreshing ads may not be enough to improve campaign performance if the audience itself is saturated. This 2019 video distinguishes creative saturation from audience saturation.
The walkthrough discusses how to find out whether audience saturation may be happening and how to address it. It offers a useful diagnostic framing: when new creative does not turn performance around, consider whether the issue may involve the audience as well as the ads.
This is a historical video, so apply the underlying question to your current campaign context rather than assuming any platform-specific screens or tactics shown remain current.
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