Applovin Playbook
The Applovin Playbook
How to win with user acquisition
If you're ready to unlock ROAS and profitable scale outside of social channels, this playbook is right for you.
AppLovin Ads offers endless scaling potential, but it's critical to have the right strategies.
Packed with expert tips and proven tactics, this guide helps you:
1. Get started with AppLovin
2. Use AppLovin’s tools for optimization.
3. Unlock scale to grow your ROAS and profitability.
What's covered in the book?
🚀 Scaling Strategies: Get pro tips for rapidly scaling campaigns while controlling ad spend and maintaining performance.
⚡ Under the hood: Understand machine learning tools and bid strategies that drive AppLovin performance.
🛠️ Screenshots/walkthroughs: Ready-to-use walkthroughs for easy implementation of AppLovin’s best practices.
📈 Campaign types: Understand different campaign types and how you can leverage these.
📊 Infrastructure: How to set things up right and measure performance correctly.
🎨 High-Converting Creatives: Learn how to create engaging ads—video, playable, and interactive—that boost installs and user engagement.
From the team behind The Mobile UA show and Mobile Growth Lab
