Winning Creative Strategies for Games
ON DEMAND WEBINAR
ON DEMAND WEBINAR
🏆 Winning Creative Strategies for Games in 2023 🎮
🛎 The process and inspiration behind ROAS, performance and scale. 💍
The live webinar has ended. Please fill in the form to receive the recording & key takeaways via email.
Highlights include:
🌾 How do you ‘train’ an algorithm to give you ad intelligence insights?
🦋 How do you ‘test your testing process’?
🦾 What AI tools can help in the creative process? (And: is AI going to put us out of jobs?)
🚴♂️ How do you prepare creative strategy for a brand new game without past data or insights?
…and much much more!
👓 How do the best in gaming run their creative production process?
🔥 Post ATT's signal loss, the stakes are higher than ever before. To win at creative, a spray-and-pray approach no longer works.
☔️ In this webinar, we feature the best in the biz as they pull back the curtains on tactical strategies they use day to day to come up with creative ideas, run a tight production process, make sense of incomplete data while unlocking scale.
📋 If you're looking for actionable creative strategies that you can use today to unlock wins in your own workflow, sign up today for this webinar.
Meet Our Panelists
Ayşe Duygu Haykir
Sr. Marketing Manager-Game
Codeway Studios
Jasmine Bautista
Senior Digital Designer
Liftoff Mobile
Faith Price
Director, Growth Marketing
DoubleDown Interactive
Rhiannon Price
Head of Performance Creative
The Sandbox
Moderator
Shamanth Rao
Founder & CEO
Rocketship HQ
What we'll cover
How to run an effective research process.
Mechanics of creative testing - where and how you run your tests.
Where to source ideas for new creatives.
Where and how to explore blue-sky/untested ideas.
The mechanics of tracking and organizing ideas.
How to understand creative saturation and how to address it.
How to understand and use player motivations.
How to ensure broader teams are aligned on and contributing creative ideas.