What is not going away?
- Conversion values(become fine grained conversion values)
- Finalized conversion values(become ‘locked’ conversion values)
- Campaign IDs(become source identifiers)
- Privacy thresholds(become crowd anonymity)
SKAN 4.0 Handbook for Marketers
The SKAN 4.0 handbook: A practical guide for marketers
What changes - and what to do to adapt & thrive.
Download the free book here
It’s been 2 years since ATT was rolled out. While things have evolved from SKAN 2.0 to today, there are still big challenges for marketers.
SKAN 4.0 has been a huge step forward - and the documentation has been very encouraging for everyone to read.
But what isn't as clear is how SKAN 4.0 will actually impact the day-to-day activities of marketers. What should YOU expect as a practitioner from SKAN 4.0?
Along with the amazing folks at Singular, we’re excited to share our SKAN 4.0 Handbook with you so you understand and get clear on exactly what to see change in SKAN 4.0.
What's in the book
How will schemas change for different monetization models?
- IAP and ad monetized apps
- Subscription apps
What is new?
- Coarse conversion values
- 2 new postbacks
- Web to app attribution
What will reporting reflect?
- IAP and ad monetized apps
- Subscription apps
What's in the book
Shannon Fishman
Senior Manager and Paid
Mobile Labs Lead
Puneet Gupta
Co-founder and CPO
Kayzen
Vassil Georgiev
User Acquisition Team Lead
Gameloft
Eran Friedman
CTO & Co-founder
Singular
Shamanth Rao
CEO & Founder
Rocketship HQ
From the team behind The Mobile UA show and Mobile Growth Lab
