What should you test and optimize?
Definitive Guide to Subscription Optimizatoon: Rocketship HQ : Mobile User Acquisition Agency
Definitive Guide to Subscription App Optimization
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The install is just the first step of a user's journey. Some of the biggest wins for subscription apps come after the install - as the post install experience can often make or break an app's LTV, and therefore profitability.
That is what we share with you in this playbook: how to improve your LTV by testing onboarding, monetization and retention.
We deconstruct the many parts of the post-install funnel - and share some of the best practices, low hanging fruits and long term wins so you can unlock long term LTV wins, and thereby growth for your own subscription apps.
WHAT'S INSIDE
How to evaluate subscription optimization opportunities.
What to do if you're plateauing.
Monetization tests - via paywalls.
Activation tests - via onboarding experience.
Retention tests - via CRM experience.
Push Notifications
Emails to improve retention
In-app notifications
Here's what some of the experts say about us
ABOUT US
The Mobile User Acquisition Show is a podcast about stories & best practices from the leading edge of mobile growth/user acquisition. The show is hosted by Rocketship HQ - a boutique growth marketing firm that provides mobile user acquisition services to scale sustainably and capital efficiently.
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