MMM For Post Att Performance: Rocketship HQ : Mobile User Acquisition Agency

Mobile marketers are no strangers to the measurement mess that has resulted post ATT on iOS.

With SKAN’s idiosyncratic system of timers and privacy thresholds, there’s a ton of signal lost, so seeing astronomical CPAs (or very low ROAS-es) in your reporting is not uncommon on SKAN-based networks.

What’s more, the problem isn’t just SKAN. What makes measurement even hairier is that different platforms have different measurement methodologies.

You just can’t compare metrics across channels making it impossible to evaluate the relative efficacy of channels - simply because you’re comparing apples and oranges.This is why non-deterministic measurement paradigms have become so important - and have become a cornerstone of our key engagements lately.

What's in the book

The measurement mess that necessitates the use of media mix models.

Interpreting the results

Media Mix Models and adapting them to mobile

Troubleshooting

Practical Implementation

Reporting based on MMM