Ironsource Guide for UA
Diversify and scale your mobile marketing on Ironsource
Elevate Your User Acquisition Strategies with Insider Tactics from our Latest Playbook.
🎎How do you scale beyond the social channels? This is one of the most common questions we get.
On consumer apps - and more so: on games, SDK networks are an increasingly common part of our expansion plans - and Ironsource is one of our key channels here.
In this playbook, we go deep into everything that makes ironSource ads work.
From the nuts and bolts of bid optimization to crafting ads that people actually want to watch, this playbook demystifies the process of scaling and diversifying your UA efforts with Ironsource.
What's covered in the book?
♠️ Deep Dive into IronSource Ads: Uncover the functionalities and advantages of using IronSource for user acquisition and app monetization.
🎨Performance Optimization: Strategies for maximizing ad campaign performance through creative, geo, and source app optimizations.
🪆Optimization Strategies: Learn how to optimize your ad campaigns through bid types, bidding strategies, and the ROAS optimizer.
🖼️ Navigating Data Dilemmas: Understanding probabilistic matching versus SKAN billing to manage your budget effectively.
🎯Maximizing Creative Performance: Master the art of creating engaging ad creatives, with insights on video, interactive, and playable ads.
🎖️ Practical Checklists: Access a comprehensive checklist for quick reference to implement IronSource Ads' advanced tactics.
From the team behind The Mobile UA show and Mobile Growth Lab
